If you place an ad in a newspaper or magazine, you will be given a space of specific dimensions and if someone likes your ad he or she will have to come to your store or office to know more. But if the same ad appears on a website the visitor can click it and come straight to your website and get the full information about your product or service. He can also drop you a mail requesting a quote. The ads also help you reach the most prospective customers because only a person interested in cars will come to a website giving information on cars.
Perry Marshall is a very successful and well respected master of pay per click advertising. We have signed up for some of Perrys free ezine courses and were surprised to see that we benefited more from them than courses we paid $50-100 for. So needless to say we were looking forward to see what Perry had to offer in The Definitive Guide To Google Adwords.
Therefore, you can quickly determine that if the search query is showing as an exact match then you know the keyword is already in your account and probably therefore not too much of a problem, I therefore always start by looking at broad (and broad session) matches, then phrase and then go back to exact match queries. A search query report can be a long and time consuming process so be prepared to put in some long arduous hours on it and do not cut corners – your account will immediately see the benefits if you do a good job so take your time and do it properly. I start by sorting the search terms by impressions and then into alphabetical order on the broad worksheet and then spend some time scanning through and familiarising myself with the data. By scanning through you will see the frequency of different search terms and therefore quickly know what kinds of keywords are receiving a lot of interest; start with these. For example if you sell jeans and there are a lot of searches for Levis then apply the filter on the search term column for text containing ‘Levi’ and then you can start sorting through them – e.g. are all of the keywords that relate to ladies Levi jeans showing for ladies Levi jean ad groups? Are you seeing search terms for Levi trainers, Levi jackets etc? There are 2 main actions that result form a Google AdWords search query report and those are: 1) the addition of new negative keywords, and 2) the addition of new keywords to your account that you had not previously thought of – this often also means building out new ad groups to accommodate the new keywords when they do not have a tight natural fit in your current range of ad groups.
The keyword tool used in AdWords can greatly help you come up with relevant keywords commonly used by internet searchers whenever they look up a product over the web. Once you have these keywords strategically positioned in your ad banner and title you can be sure that a percentage of the potential buyers will be directed to your website once they click on the ad.
3. Stop trying to beat the search engines, just focus on getting actual content that helps the visitor.
If you have questions or are having trouble with getting your ad approved send me an email with your question and I’ll do my best to help you figure it out
This feature allows you to show links to pages on your site inside your PPC ad instead of just one URL. You can show up to 4 site links at a time on an ad, and you can setup to 10 links in your campaign rotation. So as an example, you may want to show a link directly to your services page or your free download page, and right within your PPC ad, someone can click through to the exact page they want to see. This way you can up-sell or cross-sell right from your PPC ad.
What makes AdSense different from other ad networks? – Run ads that will interest your users.
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